Our goal is to educate, inspire, and motivate riders around the world.
To emphasize that horses are incredibly intelligent and sensitive beings who deserve to live as closely aligned with their natural needs as possible.

Horses were not born to carry riders on their backs. If we decide to use them for riding, we should do so with full knowledge and responsibility. We must understand the equine body, its physiology and biomechanics, and comprehend the equine soul. Horses are so much more than just sporting equipment. They possess a magical power and can teach us incredible things, especially about ourselves.

By raising awareness, we can encourage a deeper respect and appreciation for the inherent worth of horses. They are not mere tools, but sentient creatures with their own needs, desires, and capacities. As riders, we have a duty to prioritize the well-being of our equine partners and foster an environment where they can thrive. This shift in perspective can transform not only the lives of horses, but also enrich the human-horse relationship and our own personal growth. Together, we can create a world where horses are celebrated for their unique qualities and allowed to live with the dignity they deserve.